Privacy Policy
PRIVACY POLICY
Last updated January 20, 2026
This Privacy Notice
for The Final Figure
( 'we', 'us', or
'our'
), describes how and why we might access, collect, store,
use, and/or share ( 'process' ) your personal information when you use our services ( 'Services' ), including
when you:
- Visit our website
at thefinalfigure.co.uk or any website of ours that links to this Privacy Notice
- Engage with
us in other related ways, including any marketing or events
Questions or
concerns? Reading this Privacy Notice will help you understand your privacy rights and
choices. We are responsible for making decisions about how your personal information is processed.
If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at
privacy@thefinalfigure.co.uk
.
SUMMARY OF KEY POINTS
This summary provides key points from our Privacy Notice,
but you can find out more details about any of these topics by clicking the link following each
key point or by using our table of contents below to find the section
you are looking for.
What personal information do we process? When you
visit, use, or navigate our Services, we may process personal information depending on how you
interact with us and the Services, the choices you make, and the products and features you use.
Learn more about personal
information you disclose to us.
Do we process any sensitive personal
information? Some of the information may be considered
'special' or 'sensitive' in certain jurisdictions, for example
your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.
Do we collect any information from third parties?
We do not collect any information from third parties.
How do we process your information? We process your
information to provide, improve, and administer our Services, communicate with you, for security and
fraud prevention, and to comply with law. We may also process your information for other purposes
with your consent. We process your information only when we have a valid legal reason to do so.
Learn more about how we process
your information.
In what situations and with which parties do we share personal information? We may share
information in specific situations and with specific third
parties. Learn more about when and with
whom we share your personal information.
How do we keep your information safe? We have
adequate organisational and
technical processes and procedures in place to protect your personal information. However, no
electronic transmission over the internet or information storage technology can be guaranteed to be
100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be
able to defeat our security and improperly collect, access, steal, or modify your information. Learn
more about how we keep
your information safe.
What are your rights? Depending on where you are
located geographically, the applicable privacy law may mean you have certain rights regarding your
personal information. Learn more about your privacy rights.
How do you exercise your rights? The easiest way to
exercise your rights is by visiting
thefinalfigure.co.uk/contact.html
, or by contacting us. We will consider and act upon any request in
accordance with applicable data protection laws.
Want to
learn more about what we do with any information we collect? Review the Privacy Notice in full.
TABLE OF CONTENTS
1. WHAT INFORMATION DO WE COLLECT?
Personal information you disclose to us
In Short: We collect personal information that you provide to us.We collect
personal information that you voluntarily provide to us when you
express an interest in obtaining information
about us or our products and Services, when you participate in activities on the Services, or
otherwise when you contact us.
Personal Information Provided by You. The personal
information that we collect depends on the context of your interactions with us and the Services,
the choices you make, and the products and features you use. The personal information we collect
may include the following:
-
names
-
phone numbers
-
email addresses
Sensitive Information.
We do not process sensitive information.
All personal
information that you provide to us must be true, complete, and accurate, and you must notify us of
any changes to such personal information.
Information automatically collected
In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.We
automatically collect certain information when you visit, use, or navigate the Services. This
information does not reveal your specific identity (like your name or contact information) but may
include device and usage information, such as your IP address, browser and device characteristics,
operating system, language preferences, referring URLs, device name, country, location,
information about how and when you use our Services, and other technical information. This
information is primarily needed to maintain the security and operation of our Services, and for
our internal analytics and reporting purposes.
Like many
businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice:
thefinalfigure.co.uk/cookies.html
.
The information
we collect includes:
We may also process your information for other
purposes with your
consent.
- Device
Data. We collect device data such as information about your computer, phone, tablet, or
other device you use to access the Services. Depending on the device used, this device data
may include information such as your IP address (or proxy server), device and application
identification numbers, location, browser type, hardware model, Internet service provider
and/or mobile carrier, operating system, and system configuration information.
2. HOW DO WE PROCESS YOUR INFORMATION?
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law.We
process your personal information for a variety of reasons, depending on how you interact
with our Services, including:
legal basis) to do
so under applicable law, like with your consent, to
comply with laws, to provide you with services to
enter into or
fulfil our contractual
obligations, to protect your rights, or to fulfil our legitimate business
interests.
fulfil
the
purposes outlined in this Privacy Notice
unless otherwise required by
law.
organisational and technical
security
measures.
children under 18 years of age
.
In
some regions, such as the
European Economic Area (EEA), United
Kingdom (UK), and Switzerland , you have
rights that allow you greater access to
and control over your personal
information.
You may
review, change, or terminate your account
at any time, depending on your country,
province, or state of residence.
'DNT' )
feature or setting you can activate to
signal your privacy preference not to have
data about your online browsing activities
monitored and collected. At this stage, no
uniform technology standard for recognising
and
implementing DNT signals has been finalised
. As such, we
do not currently respond to DNT browser
signals or any other mechanism that
automatically communicates your choice not
to be tracked online. If a standard for
online tracking is adopted that we must
follow in the future, we will inform you
about that practice in a revised version of
this Privacy Notice.
email us at privacy@thefinalfigure.co.uk
or
contact
us by post
at:
The Final Figure Ltd.
20 Wenlock Road
London
N1 7GU
United
Kingdom
Based on
the applicable laws of your country , you may
have the
right to request access to the personal
information we collect from you, details
about how we have processed it, correct
inaccuracies, or delete your personal
information. You may also have the right
to
withdraw your consent to our processing
of your personal information. These
rights may be limited in some
circumstances by applicable law. To
request to review, update, or delete
your personal information, please
visit:
thefinalfigure.co.uk/contact.html
.
- To respond to user inquiries/offer support to
users. We may process your information to respond to your inquiries and
solve any potential issues you might have with the requested service.
- To send administrative information to
you. We may process your information to send you details about our
products and services, changes to our terms and policies, and other similar
information.
- To save or protect
an individual's vital interest. We may
process your information when necessary to save or
protect an individual’s vital interest, such as to
prevent harm.
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e.The General Data
Protection Regulation (GDPR) and UK GDPR require us to
explain the valid legal bases we rely on in order to
process your personal information. As such, we may
rely on the following legal bases to process your
personal information:
- Consent. We
may process your information if you have given us
permission (i.e.
consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.
- Performance of a
Contract. We may process your personal
information when we believe it is necessary to
fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
- Legal
Obligations. We may process your
information where we believe it is necessary for
compliance with our legal obligations, such as to
cooperate with a law enforcement body or regulatory
agency, exercise or defend our legal rights, or
disclose your information as evidence in litigation
in which we are involved.
- Vital
Interests. We may process your
information where we believe it is necessary to
protect your vital interests or the vital interests
of a third party, such as situations involving
potential threats to the safety of any
person.
We may need to share your
personal information in the following
situations:
- Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
- Business
Partners. We may share your
information with our business partners to offer
you certain products, services, or
promotions.
We may use
cookies and similar tracking technologies
(like web beacons and pixels) to gather
information when you interact with our
Services. Some online tracking technologies
help us maintain the security of our
Services ,
prevent crashes, fix bugs, save your
preferences, and assist with basic site
functions.
We also permit
third parties and service providers to use
online tracking technologies on our Services
for analytics and advertising, including to
help manage and display advertisements, to
tailor advertisements to your interests, or
to send abandoned shopping cart reminders
(depending on your communication
preferences). The third parties and service
providers use their technology to provide
advertising about products and services
tailored to your interests which may appear
either on our Services or on other
websites.
Specific
information about how we use such
technologies and how you can refuse certain
cookies is set out in our Cookie Notice
:
thefinalfigure.co.uk/cookies.html
.
6. HOW LONG DO WE KEEP YOUR INFORMATION?
In Short: We keep your information for as long as necessary toWe will only
keep your personal information for as long
as it is necessary for the purposes set out
in this Privacy Notice, unless a longer
retention period is required or permitted by
law (such as tax, accounting, or other legal
requirements).
When we have
no ongoing legitimate business need to
process your personal information, we will
either delete or anonymise
such
information, or, if this is not possible
(for example, because your personal
information has been stored in backup
archives), then we will securely store your
personal information and isolate it from any
further processing until deletion is
possible.
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
In Short: We aim to protect your personal information through a system ofWe have
implemented appropriate and reasonable
technical and
organisational
security measures designed to protect
the security of any personal information we
process. However, despite our safeguards and
efforts to secure your information, no
electronic transmission over the Internet or
information storage technology can be
guaranteed to be 100% secure, so we cannot
promise or guarantee that hackers,
cybercriminals, or other unauthorised
third parties
will not be able to defeat our security and
improperly collect, access, steal, or modify
your information. Although we will do our
best to protect your personal information,
transmission of personal information to and
from our Services is at your own risk. You
should only access the Services within a
secure environment.
8. DO WE COLLECT INFORMATION FROM MINORS?
In Short: We do not knowingly collect data from or market toWe do not
knowingly collect, solicit data from, or
market to children under 18 years of age , nor do we
knowingly sell such personal information. By
using the Services, you represent that you
are at least 18
or that you are the parent or
guardian of such a minor and consent to such
minor dependent’s use of the Services. If we
learn that personal information from users
less than 18 years of age has been
collected, we will deactivate the account
and take reasonable measures to promptly
delete such data from our records. If you
become aware of any data we may have
collected from children under age 18 , please
contact us at
privacy@thefinalfigure.co.uk
.
9. WHAT ARE YOUR PRIVACY RIGHTS?
In Short:In some
regions (like
the EEA, UK, and Switzerland ), you have
certain rights under applicable data
protection laws. These may include the right
(i) to request access and obtain a copy of
your personal information, (ii) to request
rectification or erasure; (iii) to restrict
the processing of your personal information;
(iv) if applicable, to data portability; and
(v) not to be subject to automated
decision-making. In certain
circumstances, you may also have the right
to object to the processing of your personal
information. You can make such a request by
contacting us by using the contact details
provided in the section '
HOW CAN YOU
CONTACT US ABOUT THIS
NOTICE?
' below.
We will
consider and act upon any request in
accordance with applicable data protection
laws.
If you are
located in the EEA or UK and you believe we
are unlawfully processing your personal
information, you also have the right to
complain to your Member
State data protection
authority
or UK data
protection
authority.
If you are
located in Switzerland, you may contact the
Federal Data
Protection and Information
Commissioner.
Withdrawing
your consent: If we are
relying on your consent to process your
personal information,
you have the
right to withdraw your consent at any time.
You can withdraw your consent at any time by
contacting us by using the contact details
provided in the section '
HOW CAN YOU
CONTACT US ABOUT THIS
NOTICE?
' below .
However, please
note that this will not affect the lawfulness
of the processing before its withdrawal nor,
will it affect
the processing of your personal information
conducted in reliance on lawful processing
grounds other than consent.
Cookies
and similar technologies:
Most Web browsers are set to accept cookies
by default. If you prefer, you can usually
choose to set your browser to remove cookies
and to reject cookies. If you choose to
remove cookies or reject cookies, this could
affect certain features or services of our
Services.
For further
information, please see our Cookie Notice:
thefinalfigure.co.uk/cookies.html
.
If you have questions
or comments about your privacy rights, you may
email us at
privacy@thefinalfigure.co.uk
.
10. CONTROLS FOR DO-NOT-TRACK FEATURES
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (11. DO WE MAKE UPDATES TO THIS NOTICE?
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.We may update
this Privacy Notice from time to time. The
updated version will be indicated by an
updated
'Revised' date
at the top of this Privacy Notice. If we
make material changes to this Privacy
Notice, we may notify you either by
prominently posting a notice of such changes
or by directly sending you a notification.
We encourage you to review this Privacy
Notice frequently to be informed of how we
are protecting your
information.